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Header and search results video specs
Updated
Both creative asset placements accept video as well as still images. A looping video can show your app in motion right at the top of your product page, or under your app in search results.
Videos run 5 to 30 seconds at 30 or 60 fps, saved as .mov, .m4v, .mp4. The sizes and safe areas are the same as for images.
Video specs
| Placement | Size | Ratio | Frame rate | Length | Formats |
|---|---|---|---|---|---|
| Product page header | 3840 x 1646 px | 21:9 | 30 or 60 fps | 5 to 30 s | .mov, .m4v, .mp4 |
| Search results | 1920 x 1280 to 3840 x 2560 px | 3:2 | 30 or 60 fps | 5 to 30 s | .mov, .m4v, .mp4 |
How videos play
- Videos are muted by default in search results and cannot currently be unmuted.
- On product pages, videos are muted by default but people can unmute them.
- Videos loop continuously in both placements.
Design tips for video
- Design for silence. Most people will never hear the sound, so the story has to work without it.
- Plan the loop. Make the last frame flow back into the first so the restart isn't jarring.
- Keep the important action inside the safe area for the whole video, not just in the first frame.
Questions
- How long can a header video be?
- Between 5 and 30 seconds.
- Does the video play with sound?
- Videos start muted. On the product page people can unmute them; in search results they can't.
- Is there a universal 16:9 video size?
- No. The universal 16:9 size is listed for images only.
- Can storeheader make videos?
- Not yet. storeheader exports still images. You can use one as the poster frame or as the basis for your video's layout.
Make yours in a minute
Paste your store link, pick a template and download images at the exact sizes, in every language you need.
Open the editorSources: Creative assets specifications, Asset best practices, Manage your App Store assets.