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Universal creative asset for header and search
Updated
Instead of designing two images, you can upload one universal creative asset and use it for both your product page header and your search results. In App Store Connect, the "Use header asset in search results" option is available only for universal assets.
The universal asset is 5244 x 2950 pixels (16:9) and must be a PNG with no transparency. Its safe area is smaller than those of the dedicated assets and sits above the vertical center of the canvas, so plan the layout around that box.
Size and safe area
| Size | 5244 x 2950 px |
|---|---|
| Aspect ratio | 16:9 |
| Formats | PNG |
| Transparency | Not allowed |
| Safe area | 1402 x 962 px at (1921, 660) |
| Safe area share | 26.7% of the width, 32.6% of the height |
| Margins (top, right, bottom, left) | 660, 1921, 1328, 1921 px |
Questions
- What size is the universal creative asset?
- 5244 x 2950 pixels, 16:9, PNG only.
- Where is the safe area?
- The official template marks a safe area of 1402 x 962 pixels, starting 1921 pixels from the left and 660 from the top. It is centered horizontally but not vertically.
- Universal or separate images?
- A universal asset saves time and keeps your brand consistent. Separate images give you more room inside each safe area and let you tailor the search image to people who are comparing apps.
Make yours in a minute
Paste your store link, pick a template and download images at the exact sizes, in every language you need.
Open the editorSources: Creative assets specifications, Asset best practices, Manage your App Store assets.